Starbucks & Service
The more time I spend on the road, the more time I spend in Starbucks. The more time I spend in Starbucks, the more I see why they stay successful. There are a few locations that I frequent to prepare before meetings and to follow up after. All of them have one thing in common. They all have the feel of a friendly neighborhood coffee shop. They behave exactly opposite of most huge corporations. Yesterday morning, the baristas (or whatever they’re called) in this particular location seemed to know almost every customer that walked in the door. While all the interactions were very friendly, these were especially noteworthy.
Customer number one
A man (who we’ll call Jim) in business casual attire, who appeared to be in his mid-to-late forties. As Jim reached out to grab the door handle, he paused to talk to someone else. By the time Jim finished up his pleasantries and walked in, the...